Module 1
Style and Image Development - Certified Module
4 days
Topics Covered:
Day 1:
- All about Image
- History
- Perception and development of image
- The image industry - Female Body Proportion
- Assessment
- Criteria
- Recommendation formation - Male Proportion and Assessment
- Assessment
- Criteria
- Recommendation formation - Our Style Program
Day 2:
- Line and Design: elements and principles of design
- Male Fundamentals of Dress
- Female Fundamentals of Dress
Day 3:
- Makeovers
- Professional Image
- Corporate Seminars/Presentations
- Professional Dress
- The Role of Colour
- Grooming
- Body language- Eye contact
- Handshakes
- Introductions
- Personal Space
- Vocal Image
Day 4:
- Personal Style Expression / Dress Personalities
- Wardrobe Organisation
- Personal Shopping
- Style Consultations and Seminars
- Image Creation and Transformation Methodology
- Post Course Assignments
Materials Included:

- A comprehensive 200 page full colour training manual.
- Client assessment equipment
- One year license to access client style data, mentorship, resources, newsletters etc.
- 1 male and 1 female Personal Style Solutions Guide
- Client style determination register
- Colour and Pattern co-ordination pages
- ePortfolio fact sheet and CD
- TAIC merchant website user’s manual
- 6 various image manuals
- Various handouts and learning tools
- Note book and Pen
- Students will be taught how to measure clients, and implement this knowledge on each other.
- Students will also do a Dress Personality test, and discover how this can be executed on clients.
A professionally designed certificate of attainment will be issued when all required assignments have been completed and marked as correct. Your name will also be added to the SA Image Website and Australian Image worldwide consultant website listing when all required assignments have been completed and marked as correct. Our style program requires access to the internet. You will need at least a Pentium 400 PC (preferably a faster Pentium) computer with 32 meg of RAM, and a high quality printer. There is an ongoing licence fee of R300 per month and the cost of buying the Guide material for on-sale to clients.





